“TURNAROUND”
Client - Michelob ULTRA
Role - Director
I had the pleasure of directing his commercial for Michelob Ultra in collaboration with Omnicom, CLICKON Media, and FIFA World Cup 2026™. In 1994, Craig, Miguel, and Tim were pitchside at the FIFA World Cup™. Their job as stewards was to watch the crowd, not the game. They heard the goals. They felt the energy in the stadium. But they couldn’t turn around. Thirty-two years later, Michelob ULTRA brought them back to finally experience it as a fan.