Bio

Ian Cumming is a documentary and commercial director based in Los Angeles. He specializes in cinematic, human-first storytelling for brands. Ian’s approach is personal and structured — he keeps the camera close to his subjects to foster intimacy and authenticity, while grounding each story in a clear, narrative-driven framework. He gravitates towards socially impactful stories, using film to advocate, connect, and spark meaningful reflection. When he’s not directing, he’s probably surfing, playing film scores on the piano, or stress-baking bread that usually turns out fine.

Clients

U.S. Navy | Special Olympics | Red Bull | John Deere | Workday | Brand USA | Jose Cuervo | Citibank | Under Armour | BASF | Freethink Media | Amtrak | Thrasher Magazine | Electronic Arts | Srixon | Acer | Autism Speaks | Lenovo | Leica | Nation of Artists | African Dream Initiative | U.S. Department of State | Intel | BBC Storyworks | Dogtown Skateboards | La Marzocco | VMLY&R | Michelob ULTRA |

Press

Thrasher Magazine | Curation Hour | Life & Thyme | Adweek | Shorty Awards | Telly Awards | Digiday | La Marzocco Blog